Leadership, yes, but what for?

What now determines stand-out performance and a clear sense of identity in organizations? Beyond the essentials of profit and impact, leaders have as many as twelve drivers to pursue.

They can choose, as many do, to give them all equal weight. However, their organizations are likely to end up being lost in the middle and suffering from a lack of identity.

Their intentions as leaders will fail to cascade. Everyone’s sense of direction will vary. Customers won’t be sure what to expect.

Instead, the best performers in today’s complex and volatile conditions commit to three drivers at most. Everyone then knows what the organization is about, whether it is innovation, efficiency or inclusivity.

In this book, Patrick Faniel discusses how leaders can align their organizations around each of these twelve drivers. In a series of clear, easy-to-implement models, he highlights the potential for those who focus to create a distinctive sense of purpose and to inspire stand-out performance.



‘An inspiring and modern way to see leadership.’

Jaime de Pinies, former lead economist, World Bank and former head of research, Santander Investment

‘There’s an important place for management theory, but nothing quite beats the practical experience coming from those who’ve faced both the everyday and the longer-term challenges of leadership.’

James Capon, former president, Levi’s Brand and president, Dockers

‘A clear and insightful perspective on what leadership should be today.’

Dr Constance Cramer, Aspen Institute Fellow, former deputy director, Global Health Initiative, Boston University

‘In Africa, leadership is a very hot topic, becoming more and more complex. Faniel’s model shares some great insights and keys to unlock performance and lead effectively in the everchanging world of work.’

Emily Kamunde-Osoro, leadership coach and founder of East Africa HR Symposium

‘In today’s VUCA world, business leaders need a strong compass. Having this compass will boost engagement and performance within the entire organization.’

Dr Martin Emrich, leadership expert, bestselling author of Leading in a
VUCA World

‘I’d really love to get Patrick’s book … because it’s an extremely important topic. It’s all about people which is fascinating.’

Felix Sulzberger, executive chairman, Calida Holding AG


Choosing What Leadership Is For

Patrick Faniel demonstrates the power of clear restricted focus and the danger of spreading leadership attention too thinly


Looks through a different and refreshing lens on leadership

Most leadership books focus on the different styles and skills of leadership and focus on leaders as individuals. What Leadership Is For boldly looks at leadership as a business function, from the point of view of the true value it can bring to the business. Patrick Faniel has brilliantly identified 12 clear levers that leadership need to at different levels to create various positive outcomes. Practical and clever.

Sarah H

How a determined focus on just 3 key aspects of leadership can bring success

This is an intriguing, easy-to-read book covering many different market segments and bringing examples of successful leadership from the last 30 years. The focus is on knowing your brand, knowing your customers and then pressing the right leadership buttons to take control of your destiny. Patrick Faniel’s easy to understand model showing the 4 key leadership drivers and their subsets allows you, the reader, to look for relevant practical advice. The book is a refreshing antidote to some of the more complex and analytical books on leadership that dominate the sector but doesn’t over-simplify.

John Wallace

A detailed exploration of the 12 drivers of leadership and a strategy to manage them

Patrick Faniel explores the 12 drivers of leadership clearly and concisely. He gives practical advice on how to fulfil these drivers, with frequent case studies and clear explanations. Within that structure, Faniel also helps leaders gain clarity in where their focus should lie. He does this by grouping the drivers into quadrants, each including three main drivers. I found the book very easy to read and it covered a huge amount of ground in a relatively short space of time.

Robert Sanders

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